White Papers
Emagine Case Study: CSL Hong Kong
Category: Networking and Communications
Tags: customer loyalty, mobile phone
Overview Hong Kong CSL is a pioneer in the mobile communications market in Hong Kong. The challenge was to create a mobile phone customer loyalty program. To efficiently create a perception of real value in the '1010' offering and have them stay as loyal paying customers. To create the program with a budget no larger than the previous program, and to have it launched within 6 months. They selected Emagine. The Emagine Closed-Loop Marketing Suite is a modular set of solutions, which consists of Emagine Customer Valuation Server, Emagine Customer Retention, Emagine Campaign Management, Emagine Customer Loyalty, and Emagine Data Mining and Analytics.
- Publisher
- Emagine International
- File Format
- PDF, requires Acrobat Rdr 5
- Date Published
- Nov 25, 2004
- Format
- Case Studies
- Topics
- WAP, Mobile - Wireless Communications, Telecom Services
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