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Emagine Case Study: CSL Hong Kong

Overview Hong Kong CSL is a pioneer in the mobile communications market in Hong Kong. The challenge was to create a mobile phone customer loyalty program. To efficiently create a perception of real value in the '1010' offering and have them stay as loyal paying customers. To create the program with a budget no larger than the previous program, and to have it launched within 6 months. They selected Emagine. The Emagine Closed-Loop Marketing Suite is a modular set of solutions, which consists of Emagine Customer Valuation Server, Emagine Customer Retention, Emagine Campaign Management, Emagine Customer Loyalty, and Emagine Data Mining and Analytics.

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Publisher
Emagine International
File Format
PDF, requires Acrobat Rdr 5
Date Published
Nov 25, 2004
Format
Case Studies
Topics
WAP, Mobile - Wireless Communications, Telecom Services

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