White Papers

Nokia New Year's Eve Event Uses Windows Live and MSN to Create a Deep Online Consumer Connection

Overview Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia needed to engage large numbers of consumers worldwide; create a unique online New Year's Eve experience; promote the Nokia brand through association with high-profile concerts by top artists; and support and extend the investment made into the concerts themselves by using the worldwide Web. Nokia combined forces with Microsoft Digital Advertising Solutions to bring five major New Year's Eve celebration concerts to life through creating the first multi-platform Global digital live music experience.

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Publisher: Microsoft
File Format: WORD
Date Published: Feb 29, 2008
Format: Case Studies
Topics: Mobile - Wireless Communications

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