White Papers

Sharp Electronics Gains Market Intelligence 400 Percent Faster With Mobility Solution

Category: Data Management, Networking and Communications

Tags: updates, windows mobile, marketing

Overview Sharp Electronics needed the most accurate, most detailed intelligence possible about how its products were faring in retail stores nationwide, and it needed to get that intelligence quickly. But the paper-and-pen - based surveys that its field marketing managers took during store visits were time-consuming to collect, error-prone, and not very thorough. To meet its needs, the company turned to Windows Mobile powered devices and the FAST (Field Adapted Survey Toolkit) solution from Microsoft Certified Partner GeoAge. Sharp now updates its surveys 400 percent faster, gains 400 percent more information, and cuts survey time by 67 percent, so that field managers can spend more time building rapport with store personnel and selling product.

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Publisher: Microsoft Tips
File Format: WORD
Date Published: May 21, 2008
Format: Case Studies
Topics: Business Intelligence - Data Warehousing, Mobile - Wireless Communications, Cellular Equipment

Microsoft Tips White Papers

TechNet Webcast: 24 Hours of Windows Server 2008 (Part 20 of 24): Windows Server 2008 Public Key Infrastructure (Level 200)

The presenter of this webcast covers new functionalities and enhancements for certificate services and Public Key Infras

Publisher: Microsoft Tips | Tags: active directory, management, pki, server, windows server, windows server 2008

Hosting Webcast Series: IIS 7 for Hosters

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