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For the First Time, the GRAMMY Awards Audience Is Engaged Interactively in the Event

Category: Software and Web Development, Networking and Communications

Tags: time

Overview Founded in 1959, and best known for the GRAMMY Awards, The Recording Academy continues its rich heritage as the premier outlet for recognizing achievements in the recording arts and supporting the music community. The Recording Academy wanted to elevate brand recognition and increase the number of viewers. It desired a new way to reach out and engage with the GRAMMY audience. The Academy required a flawless execution of the live GRAMMY show. The Academy deployed VeriSign Interactive Application Services and sees a significant increase in telecast ratings over the previous year, due in part to the attraction of the interactive voting for the new 'My GRAMMY Moment' component enabled by VeriSign Interactive Application Services.

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Publisher: VeriSign
File Format: PDF
Date Published: Nov 8, 2008
Format: Case Studies
Topics: Application Development, Mobile - Wireless Communications

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