White Papers

Mobile Marketing Association (MMA) Case Study - Adidas

Category: IT Management, Networking and Communications

Tags: sms, direct marketing, software, marketing

Overview A completely new software for mobile phones was developed, with which the customer can guide a virtual football crowd while on a phone call. Once the software is downloaded to the phone by sending 1 simple SMS message, then with a touch of one of the phone buttons during the call, he could let them applaud, scream "boo!", sing etc. The campaign response rate was more than 5%, which was a huge success in direct marketing for adidas and Club Nokia Germany.

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Publisher: Mobile Marketing Association (MMA)
File Format: HTML
Date Published: Dec 11, 2009
Format: Case Studies
Topics: Sales - Marketing, Mobile - Wireless Communications

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