White Papers

KT's Online Marketing System and Service Based on NGN

Overview KT is transforming into a multimedia company. KT is going to offer personalized services, and advertisements that are made using customer information and an NGN (Next-Generation Network) infrastructure, which are the key advantages held by KT, a telephone company. To accomplish this, KT has built an NGN infrastructure, which it will connect with SDP (Service Delivery Platform) -based systems (authorization, billing, payment, presence, location info, etc. as a common platform) and will offer personalized services and advertisements based on the personal information of the user, regardless of the access window - Video VoIP, IPTV, Internet, Wibro - being used.

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Publisher
KT
File Format
PDF
Date Published
Feb 2, 2009
Format
White Papers
Topics
Sales - Marketing, Network Design

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