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Avaya Case Study: Salem Press

Overview Founded in 1949, Salem Press is the only North American publisher that has a catalogue built exclusively around reference materials and a finite number of clients: the approximately 140,000 librarians in the United States. To add to the challenge, libraries are funded by the public and must adhere to stringent and lengthy processes for budget approval. Constant, sustained contact with these libraries is a priority for Salem Press' inside sales team to effectively identify, advance, and close sales opportunities. The Hackensack office was being supported by an Avaya MERLIN LEGEND communications system for its telecommunications needs.

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Publisher
Avaya
File Format
PDF
Date Published
Jun 11, 2008
Format
Case Studies
Topics
Communications Software, VoIP - IP Telephony

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