White Papers

Technical leadership: How to ensure the success of your complex Web initiatives

Tags: revenues, html, customer service, customer satisfaction, applications

Overview This white paper from consulting firm Molecular, Inc., offers tips on overcoming the challenges of integrating intensive Web-based initiatives and explains how to manage independent sub-projects, vendors, and business and technology teams across geographically dispersed locations.

Today's Web applications are providing a higher level of business value to end users than ever before. In fact, most corporate Web sites offer one or more of the following features:

The ability to efficiently purchase products or services online

The ability to perform self-service and/or account maintenance functions without calling a customer service representative

The ability to submit and validate transactions

The ability to perform the research needed to make a decision, complete a purchase, or submit a transaction

Implemented effectively, these features can help companies increase revenues, improve customer satisfaction and loyalty, and lower overall support costs. Yet while the benefits are clear, there can be significant cost and complexity associated with delivering them. This white paper offers guidelines for planning and structuring your team to ensure that your Web-based initiatives are completed on time and within budget, regardless of size or complexity.

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Publisher: TechRepublic
File Format: PDF
Date Published: May 18, 2006
Format: White Papers
Topics: Methodology

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