White Papers

Macromedia Case Study: Blue Cross Blue Shield of Michigan

Overview Blue Cross Blue Shield of Michigan (BCBSM) needed a dynamic sales comparison and analysis tool that its representatives could use to graphically display its competitive advantage in provider access for both prospective and current customers. They chose Macromedia’s ColdFusion and Flash MX Professional 2004. Printing reports directly from Flash increases BCBSM's report capacity by over 200% with no additional costs.

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Publisher
Macromedia, Inc.
File Format
HTML
Date Published
May 16, 2004
Format
Case Studies
Topics
Multimedia, Sales Force Automation

Macromedia, Inc. White Papers

Macromedia Flash: White Paper for Developers and Publishers

Macromedia Flash: White Paper for Developers and Publishers

Macromedia Flash Player is the solution for delivering high-impact Web sites. Since it is vector-based, Macromedia Flash

Publisher: Macromedia, Inc.  |  Tags: downloads, java