White Papers

Microsoft Online Services Customer Story: NBC the Biggest Loser

Category: Software and Web Development, IT Management

Overview NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For NBC, it was time to test the boundaries of quick-turnaround Internet advertising vs. a big-budget multimedia campaigns just before the live season finale of The Biggest Loser. Although there was no time for a drawn-out campaign, NBC needed mass reach and high impact - right away. That's why it decided to collaborate with Microsoft Digital Advertising Solutions and research firm Dynamic Logic to test a hard-hitting, one-day "Roadblock" of Windows Live Hotmail.

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Publisher: Microsoft Tips
File Format: WORD
Date Published: Apr 16, 2008
Format: Case Studies
Topics: Sales - Marketing, Multimedia

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