White Papers

Leading Battery Maker Enhances Web Site to Support Product Launches, Serve Consumers

Category: Software and Web Development, Desktops, Laptops and OS

Tags: microsoft office, office, sharepoint

Overview Energizer Holdings, Inc., one of the world's leading makers of consumer batteries and flashlights, wanted a Web site that would be as innovative as its products and that would enable brand managers to quickly add and update content, create stylish designs, collaborate, and provide a comprehensive search capability. Energizer migrated from a Web site based on a mix of older technologies to one based on Microsoft Office SharePoint Server 2007. Now, Energizer uses the site for more timely and effective promotion of new and existing products as well as other consumer offerings, and saves on agency fees spent to produce and post content. The company tracks the use of search to help it revise and expand content to better serve consumers.

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Publisher: Microsoft
File Format: WORD
Date Published: Oct 11, 2008
Format: Case Studies
Topics: Collaboration Tools, Application Servers

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