White Papers

Football Team Connects With Fans, Drives Web Site Traffic With Desktop Application

Overview The Chicago Bears football franchise sought to improve fans' recognition of its Web site as a prime source for team-related news. The organization decided to offer fans "Bears Alert," a downloadable desktop application that would alert them to updates on the site. The Bears worked with partner Crowe Chizek to develop the application using Microsoft Expression Blend, Windows Presentation Foundation, and Microsoft Visual Studio Team System 2008 Development Edition. The partner quickly built a full-featured application that meets the needs of the Bears and fits in well with the existing Web site. The organization expects the application to not only strengthen the relationship with fans but also help increase traffic to its Web site and help position the team to take advantage of increased revenue opportunities.

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Publisher: Microsoft
File Format: WORD
Date Published: Dec 3, 2008
Format: Case Studies
Topics: Application Development, Programming Languages

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