White Papers

International Chocolate Confectioner Builds Brand Recognition and Increases Online Sales

Overview Hershey Direct, the Hershey Foods division that is responsible for e-commerce sales to consumers and corporate customers, designed, developed, and launched its new online store within five months of project kickoff. The redesigned site reflects the high-quality Hershey brand and provides consistency in printed and online catalog brand presentation. Built with Microsoft Commerce Server 2002 on the Microsoft .NET Framework, the site provides Hershey with in-house control of content and product merchandising. The site's consumer-centric design enables easy browsing and searching, as well as a streamlined checkout process. Hershey's return on investment in the new site is reflected in increased sales, larger orders, and a shift in orders from traditional channels to the Web site.

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Publisher: Microsoft
File Format: WORD
Date Published: Dec 4, 2008
Format: Case Studies
Topics: Application Development, .NET, Application Servers

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