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Common Short Codes: Cracking the Mobile Marketing Code

Overview Mobile marketing is one of the fastest growing advertising channels today. Ongoing debates regarding what format or type of mobile marketing is best suited for a particular brand or campaign will continue as vendors all vie for the title of "Tool best suited for brand interaction." Since adding new elements into a brand's marketing mix requires testing, companies should begin trying various mobile marketing formats and initiatives now in order to understand the power and impact that the third screen can have. CSCs are easy to obtain and simple use, and offer the greatest reach and potential. More and more consumers are recognizing and responding to these short codes in television shows, on consumer goods, and in various advertisements.

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Publisher
CTIA-The Wireless Association
File Format
PDF
Date Published
Mar 1, 2009
Format
White Papers
Topics
Wireless, Software Engineering, Mobile - Wireless Communications

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