White Papers

Business School Enhances Reputation Through Improved Constituent Service

Category: Software and Web Development, Desktops, Laptops and OS, Enterprise Applications

Tags: financial times, microsoft office, office, sharepoint, crm, data

Overview Melbourne Business School (MBS) was founded in 1954 through the University of Melbourne, and its graduate degrees have been ranked in the Financial Times' list of Top 100 Global MBAs since 2005. The school wanted to strategically align its brand positioning message, 'Global. Business. Leaders.', to every facet of its business. It's well intentioned but departmental approach to managing data on students hampered efforts to deliver services and develop relationships to a standard that was commensurate with its brand. It introduced a Customer Relationship Management (CRM) system based on Microsoft Dynamics CRM 4.0 and Microsoft Office SharePoint Server 2007.

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Publisher: Microsoft
File Format: WORD
Date Published: Jul 25, 2009
Format: Case Studies
Topics: Collaboration Tools, CRM Software, Application Servers

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