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silicon.com > White Papers > Data Management > Data Infrastructure
Improving Marketing Accountability and Effectiveness
Marketers today are under intense pressure to do more with less and justify each dollar spent. Given the significant amo Read more
Jan 8, 2005
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The Value of Location Intelligence in the Communications Industry
Public Services are under pressure, the challenge is to do more with less. How do you improve citizen satisfaction, increase cost efficiencies and improve service delivery? The power of location intelligence is helping many local authorities...
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Today's support organisations are focused on two top-level metrics: financial results and customer satisfaction. For most, it's easy to track financial performance, but customer satisfaction is akin to speaking a foreign language...
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