White Papers
The Practice of Innovation: Customer-Centered Innovation at Pitney Bowes
Category:
Tags: product development
Overview Success with new product development requires that the "myth of the brilliant idea" be replaced with a model for innovation based on a careful understanding and systematic tightening of constraints. This is called "Customer-Centered Innovation". In contrast to the "myth of the brilliant idea", customer-centered innovation manages the contexts in which innovation takes place.
- Publisher
- Pitney Bowes
- File Format
- Date Published
- Jun 10, 2005
- Format
- White Papers
Pitney Bowes White Papers
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