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Mobile Marketing Association (MMA) Case Study: Denizbank

Category: Professions and Industries, IT Management, Networking and Communications

Overview The challenges faced by Denizbank included the need to differentiate in consumer credit card market against widely used mileage and bonus points rewarding, the lack of instant interaction and mobile rewarding system within current credit card consumer market, and to promote current credit card users to activate dormant Denizbank credit cards in their wallets. "Bingo Game" was implemented into the main customer offer - under the name of "Sea of Chances" - this traditional game, technologically converted into an SMS triggered mobile game, connected to credit card usage. POS (Point-Of-Sale) and SMS technology have been successfully integrated around banking infrastructure of Denizbank. Bingo cards, also physically sent to customers, are activated through an SMS.

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Publisher: Mobile Marketing Association (MMA)
File Format: HTML
Date Published: May 12, 2006
Format: Case Studies
Topics: Sales - Marketing, Point of Sale Devices, Mobile - Wireless Communications

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